Emotional Design- How do you feel about it?

1. I feel the author key points were Visceral, Behavioral and reflective design. I feel that the author was trying to discuss the consumers reaction to design and the emotions that came along with it. Visceral design is basically the look, feel, sound, shape, and form of a design. A good visceral design has to look good and feel good. Behavioral design is all about how a design performs. Reflective design is all about the message, culture, and meaning of a product. It's basically the reflection of how the consumer receives the total design.
2. This chapter discusses more of all the aspects that are taken into consideration when evaluating a good design, as to the previous chapter that discussed just one major point of design which was behavioral design. This chapter went into great detail when explaining all of the different types of design.
3. A Rolex watch is a product that has succeeded in visceral design, because it has an extremely high price tag but it doesn't have anything inside of it that should make it cost that much. this watch is just extremely appealing to the the human eye. The water bottle is a great functioning design and it's an excellent example of behavioral design. The squeeze water bottle is very simple and easy to use. Marble tables are great examples of reflective design, because they have the total package. Marble tables look and feel good and they are also very strong and sturdy tables.