"Frayed" Analysis

1. I analyzed "Frayed". This store markets to the average youth, ranging from 12-25.
2. The store had a very attractive appearance from the outside. I was instantly drawn into the store by its outward appearance. There was music playing in the store, I'm pretty sure they were playing the radio. The merchandise was displayed in a very creative way. I noticed that the more expensive clothes were in the back of the store. The men's clothes were on the left and the women's were on the right. The floor was tile as soon as you walked in, then it turned into wood. There were signs up everywhere talking about the special deals. There was a great deal of signs advertising the Western Michigan University clothing. The cashier area was the first thing as you walked into the store. It was located directly in front of the door.
3. This business is designed strictly to reflect visceral design. The image that the business tries to portray is kind of like the cool image, somewhat like "the place to be" or "THE place to come buy your clothes".
4. I noticed a lot of customers go towards the means section of the store first. I think this happens because the women's section is directly to the right and it's also in the buffer zone of the store. The female customers tend to go around the whole store clockwise.
5. In WMU section of the store it was designed as if it was part of an old western movie. I found this pretty interesting.