2. Norman and Whyte essentially share the same ideas which are behavioral and visceral design. Whyte doesn't give too many examples of reflective design. Whyte shows example of visceral design, when he discuses sidewalks that are too visually appealing and they lead to the distraction of the shopper. This visceral design also helps to slow down the by-passer but it distracts them from the shops. Whyte using the ineffectiveness of the trash cans as an example of reflective design.
3. Checklist for Urban Areas:
- Sidewalks- size and visceral design
- Stores
- Safety
- Cleanliness
- Parking
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