Tuesday, November 3, 2009

The City Shopper

1. The authors key points in this chapter were behavioral design and controlling chaos. Whyte constantly discussed how the city was in complete chaos, because of the mass numbers of people who come in contact with it. Whyte feels that controlling this chaos is the key to success. He also focuses strongly on behavioral design. He feels that things should be simple and function easily.

2. Norman and Whyte essentially share the same ideas which are behavioral and visceral design. Whyte doesn't give too many examples of reflective design. Whyte shows example of visceral design, when he discuses sidewalks that are too visually appealing and they lead to the distraction of the shopper. This visceral design also helps to slow down the by-passer but it distracts them from the shops. Whyte using the ineffectiveness of the trash cans as an example of reflective design.

3. Checklist for Urban Areas:

  • Sidewalks- size and visceral design
  • Stores
  • Safety
  • Cleanliness
  • Parking

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