Responses for the Advertising Group

1. "Commercials..should be seen as works of art that have their own conventions" I too think that commercials should be seen as artwork. All commercials have be uniquely designed to appease a certain group of people and they usually do this very skillfully.The author realized that commercials can be broken up into categories. I really thought that it was interesting that the author saw commercials as art, and I also agreed with him.
2. The author's key points were: -The Economics of Marketing -The Manipulation of Advertising
   
3. The advertisers are very skilled in manipulation. They manipulate people into thinking they want what ever the see in the commercial, and if the advertisers have done their job right consumers will go out and get that item.